Visit East Yorkshire

When Visit Hull and East Yorkshire, became just Visit East Yorkshire, the partners wanted a fresh new brand concept and narrative that would differentiate the area. Fred understood that the brand needed to have strong graphical elements and a powerful tone of voice that would resonate with tourists, visitors, business and locals alike. The final brand Fred created embodies the diversity of this amazing area and is based around a concept of an ever changing experience just waiting to be found. Whilst core text elements of the brand remain fixed, the icons, imagery and descriptive words adapt to the target audience. This allows the brand to capture and convey the very best this has to offer whilst always being distinctly East Yorkshire.