Oh Yes! Net Zero

Fred developed the brand concept and roll out strategy for this new change behaviour campaign that was tasked with uniting businesses and communities in the drive towards Net Zero. Fred wanted to create a campaign that focused on the positive steps everyone could take to be part of the change. In its first year the campaign alone, the campaign secured membership of over 140 businesses and reached out to over 46,000 employees - smashing the campaigns original targets. Campaign activity included full brand creation, brand assets, guidelines, communications strategy, launch PR, ongoing project management and roll out, animations, video campaigns, social media campaigns, event management, community programmes, stakeholder engagement activity, advertising and member workshops.