Hull Museums & Gallery

This was a project about combining a very special visitor offer and uniting its diversity under one powerful brand that could encompass them all, without any one individually losing its core sense of identity.  Fred needed to combine galleries and museums, modern and historic, young and old, existing and potential audiences, and today with tomorrow. The resulting brand strategy and visualisation celebrates the journey that audiences take when they explore the multi layered visitor experience but also allows each venue to celebrate what makes it different whilst still being clearly and intrinsically linked to its network of other spaces.