Fred to deliver a strong, cross-platform, fully integrated communications campaign to launch their exciting new range of healthy snacks to a competitive marketplace.
the right team, taking a creative approach to make sure this new and innovative product range arrived with a bang. We use a combination of traditional PR, media engagement, digital and social content creation and blogger engagement to secure widespread coverage that resonates with our target audience, and creates a brand bursting with character.
We knew we had a good story to tell – but for our clients, one story is never enough! We worked with the Nothing But team to create a PR strategy that covered local, regional, national, digital and trade press to ensure that the brand remains a strong voice in the media, commenting on the key industry issues and making a strong impact across all media outlets and platforms.
Bloggers and vloggers are here to stay, and their collective voice is louder than ever. As part of riding the clean eating wave in the name of Nothing But, we successfully bagged a rave review from UK super-bloggers Zoella and Alfie. As the astounding stats kept coming in, we chalked up a victory, reaching over 4.6 million in just one week!
He’s big, he’s red and he gets about a bit! Fred knew that Nothing But needed something a little bit different to stand out in the crowded health and snack food markets, so meet StrawBarry! His cheery face can be seen at events nationwide and all over social media, bringing the brand to life in his own inimitable style.
The innovative campaign we developed for Nothing But engaged with over 1.9 million consumers online and reached a staggering 31 million!
Don’t just take our word for it though:
“Nothing But has seen a massive step change as a result of the work Fred has done with Sourced Box and then associated blog posts and online video content. Having seen the stats and understanding how much work Fred has put into this project I am confident that we could not have done anything more to maximise the opportunity. Thank you!”